Amazon Music UK were the Official Digital Music Partner for The Brit Awards 2020.
Creating a unique look and feel for Amazon’s involvement in the awards, content spanned all of their social channels before, during and after the event, as well as a large DOOH campaign in London.
Having exclusive access to artists, we announced upcoming performers and nominees for the night, curated playlists and engaged audiences with interactive quizzes and polls.
We also streamed the event live on Facebook & Twitter, creating reactive social posts to activity on the red carpet as celebrities arrived, and as awards were announced, generating 1.5million views.
Announcing the Sponsorship and Nominees in the Amazon Music categories:
INTERACTIVE QUIZ ON INSTAGRAM STORIES:
Weekly playlists for each decade in the build up to the show, linking to the Amazon Music store:
Generating nostalgia and excitement for the 40th Anniversary show on ITV with top Trumps style polls:
Announcing last minute performers
PROMOTING EXCLUSIVE PLAYLISTS
LIVESTREAM INCLUDING CLIPS FROM THE RED CARPET:
REACTIVE POSTS AS WINNERS WERE ANNOUNCED:
POST BRITS:
Exclusive performances from the Brits available on Amazon Music: