Tasked with launching the first ever international Platinum House for American Express, we created the ultimate day to night destination at London Fashion Week.
Under the concept of Deconstructed Fashion and hosted in the Old Central Saint Martin’s College, cardmembers were taken on an immersive journey inspired by the beautiful chaos of London’s fashion, food and arts scene.
Experiences ranged from a live art installation by graffiti artist Jay Kaes to Black Tomato’s Hidden London, where discoverable moments were scattered throughout the venue revealing the city’s must-see sights. Then there was the entertainment: with incredible live sets by Grammy-nominated James Bay and electro master SG Lewis; a surprise performance by contemporary dance company, Chrysalis London; and the big finale from IT girl of the moment, Alexa Chung, who hosted her first ever LFW after party on the closing night.
Under the concept of Deconstructed Fashion and hosted in the Old Central Saint Martin’s College, cardmembers were taken on an immersive journey inspired by the beautiful chaos of London’s fashion, food and arts scene.
Experiences ranged from a live art installation by graffiti artist Jay Kaes to Black Tomato’s Hidden London, where discoverable moments were scattered throughout the venue revealing the city’s must-see sights. Then there was the entertainment: with incredible live sets by Grammy-nominated James Bay and electro master SG Lewis; a surprise performance by contemporary dance company, Chrysalis London; and the big finale from IT girl of the moment, Alexa Chung, who hosted her first ever LFW after party on the closing night.