How do you get ice cream lovers to indulge in their favourite dessert even in the cold of winter? Create an online movement with a rallying cry:
say no to January blues, and “Yaaaaazs!” to Haagen Dazs
With the sassiest series of stop motion videos, we added a scoop of positivity to social feeds at the gloomiest time of year. Bringing to life the brand’s core value of ‘permission to say yes’, our sparkling videos and instantly iconic mantra turned January dieting culture on its head - and reached fans far and wide with the help of a team of ice cream-loving influencers.
say no to January blues, and “Yaaaaazs!” to Haagen Dazs
With the sassiest series of stop motion videos, we added a scoop of positivity to social feeds at the gloomiest time of year. Bringing to life the brand’s core value of ‘permission to say yes’, our sparkling videos and instantly iconic mantra turned January dieting culture on its head - and reached fans far and wide with the help of a team of ice cream-loving influencers.
ICE CREAM ENTHUSIASTS
To spread our Haagen Yaazs mantra far and wide, we worked with a fabulous team of influencers from the worlds of food, fashion and wellness. Sharing gorgeous snaps and videos enjoying their little pots of indulgence, our campaign brought a little bit of joy to the gram in Jan.
