When it's 3am and you've not slept properly for weeks, with bags around your tear-filled, eyes and you're on your phone trying to find out why you can't make your baby eat or sleep like 'all the other mums can', you'll understand why mum's say it's the hardest job in the world. It's no wonder that so many new mum's feel so low in those first few months.
Our integrated campaign focussed on the emotional benefit of Medela pumps - confidence.
FEED HAPPY means play happy, which means sleep happy for mum and baby.
Bold, graphic type and colours were chosen to echo the simplistic, yet modern design of the new product. Emotive photography showcases those intimate moments that every new parent can cherish when everyone's happy at home.
SOCIAL
Instagram stories
PRODUCT PAGE
PRODUCT DEMO FILM
The simple art direction and tone of voice also made learning about how to use the product really easy for new sleep starved mums.
The simple art direction and tone of voice also made learning about how to use the product really easy for new sleep starved mums.
