Move over Siri, let the Germans take control. To launch the new Mercedes A-Class we positioned it as the most technologically advanced car on the market. With its advanced voice controlled tech and in-car touchscreens, we presented the A-Class as the ultimate driving companion - ‘Made for you’.
Messaging was built around the way you speak to the car - “Hey Mercedes...”
Using existing photography, we created an additional graphical environment based on the car's interior and app icons.
Messaging was built around the way you speak to the car - “Hey Mercedes...”
Using existing photography, we created an additional graphical environment based on the car's interior and app icons.
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