Nescafé Azera is a barista-style instant coffee. It’s packaged in distinctive tins.
Every year, those tins get a glow-up from up & coming designers through the Azera By Design competition.
Designers are given a live, paid-for brief and supported throughout the process, resulting in distinctive, eye-catching packaging.
The limited edition tins not only tell a story, but the designs really connect with shoppers.
Imagery was also used in press, OOH, experiential and social.
Every year, those tins get a glow-up from up & coming designers through the Azera By Design competition.
Designers are given a live, paid-for brief and supported throughout the process, resulting in distinctive, eye-catching packaging.
The limited edition tins not only tell a story, but the designs really connect with shoppers.
Imagery was also used in press, OOH, experiential and social.
The Results?
Within the first four years of running Azera By Design, Nestlé saw a sales uplift of £3.9m, 240,000 new shoppers and a 29% repeat purchase rate.
Within the first four years of running Azera By Design, Nestlé saw a sales uplift of £3.9m, 240,000 new shoppers and a 29% repeat purchase rate.