For The London Dungeon, Halloween is one of its most popular times for visitors.
However, for the lapsed audience of Gen Zs, they feel they've outgrown such entertainment.
However, for the lapsed audience of Gen Zs, they feel they've outgrown such entertainment.
In a series of print ads we used language that many of the social media generation are more familiar with. This was a more relevant and engaging way to bring the Dungeon's gruesome stories to life, innit.
